Microsoft advertising publisher

People enter search terms called keywords into search engines like Bing. Customers see your ad. If the keywords in your ad match a search, your ad appears next to or above search results on Bing. Customers contact you. You can configure your ad so people can call you, visit your website or go right to your door.

The Microsoft Search Network powers The Microsoft Search Network consists of Bing and partner sites. Use the advertising platform Microsoft Advertising to connect with these valuable potential customers. And you can choose to target your ads to different geographic regions, times or days of the week, and even demographics.

Microsoft Advertising is a pay-per-click PPC advertising system. You bid based on how much you are willing to pay per each click on your ad. Because webpages have a limited number of places to show ads, we auction those spaces. You are bidding against other advertisers to get your ads into the space you want. So if you bid on the keyword "shoe", you will have to beat the bids of the other advertisers who are also bidding on "shoe.

Your ad position is based on several things, including: 1. How closely your ad and website fit with the terms that are searched relevance. How your bid compares to other bids in the Microsoft Advertising auction. How strongly your ad has performed in the past and how often it has been clicked click-through rate. The stronger you are in these areas, the better your chances of winning the top ad position.

All types of businesses find value and success with Microsoft Advertising. Your current customers may search for your business by name, making it easy to find you in search results. Advertising next to relevant Bing search results puts your business front and center with interested customers you otherwise might not reach. Image ad Click to enlarge.

Text ad Click to enlarge. Product ad Click to enlarge. Microsoft Audience Network by the numbers Users exposed to Microsoft Audience Ads engage with brands at a higher rate.

Awareness 2. Consideration 4. Conversion 4. The Future of P rogrammatic Native While the future looks uncertain, programmatic native advertising is well-positioned.

Download the eBook View the webcast. As part of our continuous efforts to help Windows developers monetize their apps through ads, we offer the Windows Premium Ads Publishers Program. This is a curated collection of ad-enabled apps and games that are best in class in terms of usage, engagement and experience. Advertisers from our partner ad networks can identify these apps separately and serve premium, high-yield ads exclusively to these apps for the highest return on investment for their campaigns.

For developers, this means that apps that are part of this program can earn more advertising revenue. We continually review apps in the Store against the qualifying criteria. Apps that meet the qualifying criteria are put through a rigorous manual review process to check for a smooth, well-defined user experience and to make sure ads are well placed to avoid unintentional clicks.

View all page feedback. In this article. The type of aggregation to use to aggregate the report data. For example, you can aggregate the report data by day or week, or request a summary report. The default aggregation is Summary. It is important to note that if you do not include TimePeriod in the list of Columns , the aggregation you chose will be ignored and Summary aggregation will be used regardless.

The list of attributes and performance statistics to include in the report. The report will include the columns in the order that you specify them. PublisherUsagePerformanceReportColumn array. The entity scope of the report.

Use this element to limit the report data to specific accounts, ad groups, or campaigns. The time period to use for the report. You can specify a custom date range or select a predefined date range, for example, Today or ThisWeek. For a list of the time periods that you can specify for each aggregation type, see Aggregation and Time. You can set the time zone within the ReportTime object, which helps you accurately scope data for the requested time period.