Create your own loyalty rewards program

Determining what type of rewards system you want your program to focus on is the most critical consideration, as it will change everything about how you design it. These programs give users loyalty points when they perform specific actions, most commonly completing a purchase.

Those points can then be exchanged for gifts, discounts, or other non-monetary rewards. The company also offers two different types of points, which can be exchanged for various physical rewards. This is an excellent example of how a loyalty program can be beneficial to both business owners and the customer, and can also promote long-term engagement. In a sense, gamification is the newer cousin of the points program. Users are not just rewarded for certain actions, but they are actually able to progress in some way.

Pieces also vary in rarity, giving customers a reason to keep coming back and spending more. On the Stack website, you can earn reputation and points by performing specific actions that are helpful to the community. As your reputation grows, your level increases, which grants you access to new privileges. In other words, this program incentivizes and encourages helping out the community. Users who put in the effort are rewarded with more insight and tools.

A rewards partnership is a program where two or more brands collaborate to provide rewards to their respective users.

However, there are many ways you can use this type of program to your advantage. For example, two companies could each reward their loyal customers with products or services provided by the partner business. This can be particularly useful for businesses that have limited interaction opportunities with customers, such as insurance companies or banks. An excellent example of this is the partnership between Spotify and Starbucks. As part of this program, Starbucks Rewards members can get Spotify Premium with a significant discount.

Finally, you can use a loyalty program not just to benefit you and your users. You can also leverage it to help underprivileged people. You can do this by implementing a charity-based program, where the rewards take the form of donations and other charity efforts. This footwear brand helps many charitable causes as a direct result of purchases made by customers. Both of these experiences perfectly complement what Marvel sells and stands for.

Experiential rewards — Exclusive shopping events, invites to Sephora parties, and access to the beauty studio. Sephora does a fantastic job of motivating shoppers to engage with their program by giving them a number of luxurious experiential rewards to work towards. With advance access to sales, seasonal gifts, and private events, Sephora is doing lots of things right with their VIB program! Once again, the important thing here is to match your experiential rewards to your brand and customer base.

If you want to give your loyalty program an exclusive feel, you need to provide rewards that get your members feeling that way! Nothing gets a customer feeling like they are part of an elite club quite like status based tiers.

These are tiers that separate your loyalty program members into groups based on purchase behaviors. The purpose of this is to get members competing to be part of an exclusive group. This ensures that those seeking the status will be motivated by the promised status. This powerful motivator can separate your rewards experience from your competitors and keep customers excited long term.

Creating an exclusive loyalty program that does not focus on discounting is definitely possible! You just need to be sure that you focus on creating rewards and benefits that match your target audience.

Do your customer value having things before the general public? Offer them early access to new products for their loyalty. Do your customer love being unique? With the right strategy, you can create more effective and engaging customer loyalty programs that will help your customers feel valued and entice them to stick with your brand.

If you are looking for easier and more creative ways to reward loyal customers within Australia, consider checking Appreci out. Appreci is a platform that allows you to send customer connection gift cards to anyone deserving through redemption programs.

We also offer a robust platform for our merchants to offer their products for purchase and redemption. Create an account today! Microsoft Teams. Here is how you can create a more powerful and more engaging customer loyalty program for your brand: Tip 1: Collect More Useful Data From Your Customers The first step in building a better loyalty program is to collect more data about your customers. Tip 2: Encourage More Social Media Engagement With Them Besides traditional loyalty programs, encourage more social media engagement with your customers.

Tip 3: Focus on Mobile Strategies Now is the era of mobile. Tip 4: Develop Better Rewards As mentioned, offer rewards for your customers for their loyalty. Conclusion Aside from the usual tactics in marketing, there are still many more ways to boost your customer loyalty program. Related Post 03 Aug. How to Improve Your Well December 23, Categories Blog Events. What is a loyalty program?

What benefits do a customer loyalty program have? Download MileIQ to start tracking your drives Automatic, accurate mileage reports. Get Started. I want a loyalty program — where do I start? Choose the right rewards program tailored to your business There are several different options small businesses can use for their rewards programs.

Punch cards: Punch cards are a tried and tested, inexpensive way to track customer rewards. Coffee shops have used this method for years, and while punch cards build customer loyalty, no data is collected. Membership cards: Membership cards rank high in popularity and usually tied to a customer account.

While this is more expensive to set up and run, it makes it easy to collect customer information, and some companies will administrate the rewards program for a fee. Sometimes customer phone numbers double as PIN codes. A PIN code system can operate in the same way as a membership card, with similar costs.

They are the most expensive option and may not be realistic on a small business budget. Free merchandise: This coffee shop classic is highly popular and has embraced by large brands like Starbucks and Subway.